Monday, July 30, 2012

Fat Free

imageSometimes I marvel at the creativity of the modern CPG food marketers. Take this nugget from Hershey’s. Virtually Fat Free! Always has been! The skinny cows are dancing with joy!

Never mind that the product is essentially pure sugar.

Which begs the question: which is worse for you? Fat’s been demonized in our generation, but should it be? Obviously I have opinions on the matter.

I encourage you to, too. Don’t blindly believe the marketing, don’t trust what you were taught a decade or two ago about “healthy whole grains” and “artery-clogging saturated fat.”

Look deeper, build your own understanding of modern research, and most importantly, experiment. Go on a “sugar vacation” or a “gluten vacation,” give it a month. Listen to your body. Do you feel any different? Look any different? Sleep any different? You might be surprised at what you learn along the way.

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